Useful AI for the work that matters.

I'm Rachel. I turn tangled processes into systems your team can use, understand and stay in control of.

I design it, AI writes it, tests prove it, I run it.

Explore my work How I build

A closer look at the work.

Practical systems, with a person in charge.

Studio OS / Call preparation

A better first conversation.

Understand the problem

Bring the useful context together.

Ask the next question

Volume, cost, approvals and the people involved.

Ready for a person to review

My own practice

From an enquiry to a prepared conversation.

A private system for my own practice that sorts enquiries, prepares questions for the first call and keeps every reply in human hands.

A working local prototype. Illustration only; no real enquiry is shown.

Inside the project

What I build

Platforms Learning platforms, ticketing and online shops, member portals and back offices, built around how your team actually works.
AI agents with a person in the loop Assistants that sort email, draft replies, check receipts and write briefs. They never send, pay or delete anything without a person's approval.
Automations and connections Your existing tools talking to each other, so nobody copies data from one screen to another.
Content pipelines From a library of talks and articles to courses, narration and workbooks.

How I work

Every system follows the same working principles, from "tests must fail first" to "every release has an undo". Read the playbook, see how I build, or follow how a project works.

Work with me

I take on a small number of projects at a time. Each one starts with a short, paid discovery sprint, so we both know exactly what we're building. See how we can work together.

The journal

Make things.
Stay curious.

Observations, experiments and the questions that make the next attempt better.

Open the notebook

What keeps your team doing the same work twice?

Start with the process, even if you don’t know what the system should look like yet.

Start an idea